Choose a mall
Find a nearby Simon property and switch destinations without leaving the app.
iOS · Retail destinations · National launch
Simon Malls
A location-aware shopping companion connecting Simon’s digital content with visits to more than 180 properties.
The product
Simon’s first national mobile app brought mall discovery, store directories, property maps, local promotions, events, dining, and entertainment information into one experience. It launched in October 2010 for iPhone, with compatibility for iPad and iPod touch and an Android version planned.
Digital content in a physical place
The application reused the retailer promotions and mall events already organized through Simon’s web platform, then tailored that content to an individual property. Shoppers could favorite stores and deals, check a Simon Giftcard balance, change malls, and mark where they parked.
Foursquare, Facebook, and Twitter integrations reflected the social nature of a mall visit. The app connected information, utilities, and sharing without asking shoppers to leave the Simon experience.
National scale
Simon’s launch announcement says the application served more than 180 properties across the United States. That scale meant supporting many local destinations and a large, changing catalog of stores, offers, events, and property information through one product framework.
THE SHOPPER JOURNEY
One companion before, during, and after the visit.
Plan the visit
Browse stores, dining, entertainment, events, and current retail offers.
Navigate on site
Use property details and mall maps to move from digital intent to a physical destination.
Remember the car
Drop a parking marker so the app remained useful through the end of the trip.
THE PRODUCT LINEAGE
The core idea continues in today’s Simon app.
These current App Store screens show how property discovery and store finding remain central to the product. They document the app’s later evolution and are not presented as work from my VML period.
Current product imagery retained from the Simon App Store listing.